Hi, I'm Valerie
For over 25 years, I've been helping businesses tell their stories and stand out through comprehensive marketing strategy, visual design, and brand development. Whether it's a social media campaign, eye-catching packaging, a memorable logo, corporate event that wows, or a complete digital transformation — I love turning ideas into powerful brand experiences that connect with people and drive growth.
My journey spans from designer and art director at major South Florida agencies to marketing director roles with multi-million dollar companies, collaborating with clients across sports, foodservice, real estate, luxury markets, and lifestyle brands. I've managed everything from national sponsorship partnerships (Miami HEAT, Madison Square Garden, Atlanta Braves) to trade show strategies, website development, and complete rebranding initiatives.
What sets me apart
Strategic Marketing Leadership
From campaign planning to execution, I develop integrated strategies that align with business goals.
Digital & Traditional Expertise
Website management, social media strategy, print campaigns, and event coordination.
Brand Development
Logo design, packaging, marketing materials, and complete visual identity systems.
Relationship Building
Proven track record managing agency partnerships, vendor relationships, and key distributor clients like Sysco and US Foods.
Bilingual Capabilities
English and Spanish fluency helps brands reach diverse audiences and expand into new markets.
A Blend of Skills & Passion
Technical proficiency in Adobe Creative Suite, Magento, Drupal, CRM systems, and modern web platforms, combined with my background as a former college athlete and tennis instructor, brings the same energy, focus, and drive to every project.
“My passion for your brand's success drives everything I do, building authentic partnerships through collaborative strategy and dedicated service that create lasting results for your business.”
Whether you need a single campaign or a complete marketing overhaul, let's make your vision a reality.
Let's create something meaningful together.
Whether you need a brand overhaul or a targeted campaign, I'm ready to help you tell your story.
Start a Project