AFP Miami Philanthropy Day

The Challenge AFP Miami's National Philanthropy Day materials looked tired and weren't doing justice to Miami's vibrant philanthropic community. Their nomination process was confusing, sponsorship decks weren't converting, and everything felt stuck in 2015. They needed materials that would get corporate sponsors excited and make nominating someone feel like an honor, not homework.

My Approach I threw out the old "wall of text" approach and started thinking like the busy executives who'd be reading these. Miami is colorful, dynamic, and sophisticated - so why shouldn't their philanthropy materials be? I created a visual identity that captured Miami's energy with sunset gradients and ocean blues, then completely restructured everything around one question: "What does this person need to know to say yes?" The nomination process became a simple visual journey, and sponsorship benefits got the showcase treatment they deserved.

The Results The transformation was immediately visible: more nominations came in, sponsorship revenue grew significantly, and sponsor retention improved dramatically. But what I'm most proud of? AFP Miami finally had materials that matched the incredible work happening in their community. Sponsors started asking to upgrade their levels, and the nomination process became something people could actually complete without frustration. When your materials make people's jobs easier while making them look good, that's when you know you've got it right.