What is a Marketing Consultant?
So what does a Marketing Consultant do? I’m going to try and answer that question and what I can offer in my first Blog today, but a little bit about me first. I’m married, we have 3 girls (2 together and 1 from my husband’s previous marriage) and I love my life. I recently decided to go on my own and start my own Marketing Consultant business and it has been very fulfilling so far.
A Marketing Consultant’s role is to advise companies on how to create and implement marketing strategies. Typically a consultant helps create a detailed marketing plan, determine a business’s marketing message, and identify the appropriate marketing mix to get the message out to the target market. Some people often think I'm a salesperson and that I help businesses in their sales department. This is somewhat true since marketing and sales go hand in hand but they are two separate roles and I’m on the marketing side of the business.
So how can I help you? The advantage of hiring me is I have a graphic design background so you get a two-for-one deal. I offer all kinds of services from branding and corporate identity, print & illustration, email marketing, social media strategy, website design, and more. I will be able to both design a successful market program and follow through with implementation. I analyze your organization, industry, and competition, maximizing brand awareness and return on investment.
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